CM226 - Introduction to Advertising
This course is designed to foster a critical understanding of advertising as an institution and its role in American culture and society. Students develop a framework in which to: understand the continuing dialogue between supporters and critics; and, confront issues related to the institution's ethical conduct, regulatory issues, and social responsibility. The course serves as an introduction to the field of advertising. In this course students will learn how to connect the institution of advertising to its social, political, economic, and cultural impact on society. Students will be able to critically assess the role of advertising. And, students will develop an awareness of ongoing legal and ethical issues that confront the advertising industry.

CM226D Learning Aims	CM226D Learning Activities	Loyola Learning Aims
To conduct a close reading of advertisements with regard to race, class, ethnicity and gender.	Text Reading.	Intellectual Excellence, Diversity, Critical Understanding
To understand the ideologies present in advertising as a reflection of American economic history, consumer culture, diverse society.	Text Reading, three exams .	Intellectual Excellence, Diversity, Critical Understanding
To explore some of the ethical issues that the industry faces and those concerns expressed by consumers.	Written Assignments .	Diversity, Critical Understanding, Intellectual Excellence, Eloquentia Perfecta
To learn about some of the government, industry organizations, and trade associations regulating the advertising industry.	Class discussion, discussion board on the course Wiki, Blog posting, and Blog commenting, Analysis of primary advertisements.	Diversity, Aesthetics, Eloquentia Perfecta
To learn about the advertising agency business the way in which agencies are organized.	Group assignment, written assignment and the ways in which they operate in a global economy.	Critical Understanding, Intellectual Excellence
To learn how to critically analyze advertising and how to interpret behavior associated with consumption of advertising.	Written assignments, Blog entries, Blog Comments, Wiki Discussions.	Eloquentia Perfecta, Critical Understanding, Intellectual Excellence
To practice presentation skills.	Group presentation	Eloquentia Perfecta, Aesthetics, Leadership
To experience participatory culture.	Blogging, Discussion boards, Wikis	Eloquentia Perfecta, Aesthetics, Leadership
To utilize social networking as a learning tool	Blogging, Discussion boards, Wikis	Eloquentia Perfecta, Aesthetics, Leadership
To develop collective intelligence	Blogging, Discussion boards, Wikis	Eloquentia Perfecta, Aesthetics, Leadership

Learning Outcomes -
What a successful student should be able to do
1. Critically assess advertisements utilizing techniques that build awareness of race, gender, class and ethnicity.
2. Identify the major multi-national conglomerate advertising holding companies that own much of the advertising and public relations firms in the world.
3. Develop an awareness of self and sensitivity to “otherness” in advertising.
4. Become competent at utilizing social software for collaborative learning.